Oksana Gutka

Brand strategist and creative director specializing in fashion and luxury. From vision to execution.

Services

  • We create brands that live, breathe, and move industries forward. A brand is more than a logo—it’s a system of meaning, a pulse that connects businesses with people. We craft identities that evolve, adapt, and remain timeless, shaping a visual and emotional language that resonates across every touchpoint.

  • A strong brand is built on a foundation of clarity and direction. We define a brand’s purpose, voice, and position in the world, creating strategic frameworks that don’t just sustain businesses but turn them into cultural forces. Our approach ensures that brands stay relevant, compelling, and primed for growth.

  • A brand’s visual world is its language. We develop immersive storytelling, distinct aesthetics, and bold executions that go beyond the expected. By blending strategy, creativity, and technology, we shape narratives that are as impactful as they are enduring.

  • A brand’s influence is no longer just about reach—it’s about trust. We connect brands with the right voices, fostering authentic collaborations that go beyond sponsorships. From influencer partnerships to engaged brand communities, we create ecosystems where advocacy thrives, building cultural relevance that lasts.

  • Seamless, intuitive, and built for conversion—our eCommerce and UX strategies transform digital stores into immersive brand experiences. We optimize user journeys, enhance brand storytelling, and ensure that every click moves customers closer to loyalty, engagement, and sales.

  • Physical retail is more than a sales channel—it’s a brand statement. We develop omnichannel strategies that connect online and offline, helping brands secure the right partnerships, expand into new markets, and create in-store experiences that captivate and convert.

  • From concept to creation, we turn ideas into market-ready products. Whether launching a private label or expanding an existing line, we oversee every stage—from sourcing and production to branding and distribution—ensuring quality, differentiation, and commercial success.

  • Brands come to life through experiences. We create immersive activations that spark emotional connections—whether through pop-ups, flagship store events, or digital-first brand moments. Every activation is designed to engage, inspire, and leave a lasting imprint.

Projects

About

Oksana Gutka is a creative director and brand strategist operating between Paris, New York, and Los Angeles. Her work lives at the intersection of fashion, luxury, and digital — and her perspective is shaped by years of experience across three continents.

She began her career as a creative director for a luxury e-commerce platform, working with houses including Brunello Cucinelli, Ermanno Scervino, Valentino Red, Alexander McQueen, etc. She then founded and ran her own fashion label for nearly a decade — navigating every dimension of the business from creative vision to production, buying, and digital commerce.

Driven by a desire to deepen her strategic expertise, she pursued an EMBA in Global Fashion Management in Paris — a program developed in partnership with the Fashion Institute of Technology in New York and Polytechnic University in Hong Kong. During this time she collaborated with brands including Karl Lagerfeld, Donna Karan, Farfetch, Balenciaga, Schiaparelli, and Salomon.

Today she brings that rare combination — creative authority, entrepreneurial instinct, and business fluency — to the brands she works with.

Contact